Privacy Policy

A Better Balance’s Privacy Statement

A Better Balance (ABB) is committed to protecting the personal information that you provide and entrust to us when using our websites.

This Online Privacy Statement describes how we treat data collected during your visit to A Better Balance-operated websites, including and 

This privacy statement does not apply to websites that we do not operate where we have a presence, such as A Better Balance pages on Facebook, LinkedIn, Youtube, or Medium.

Privacy and the Internet

For the most part, the Internet is not a private place. As you visit websites, use search engines, and conduct business on the Internet, many different companies and organizations can gather information about your online behavior by tracking your searches, visits, and transactions, and then matching that data with other information about you or leveraging algorithms to predict your behavior.

Emergency Exit

If you are searching for information related to a sensitive workplace situation, health situation, or personal situation, on a shared computer or in view of others, they may be able to discern what you are looking for. To reduce the possibility of exposing your personal information, our website has an Emergency Exit button that will redirect you to a neutral web search page. You can use this button at any time to jump away from sensitive content. You should then clear your browsing history.

What Information We Collect 

Information you give to us: 

Personal Data

In order to better serve and connect with our audience,  we may ask visitors to our website to voluntarily entrust us with certain personally identifiable information that A Better Balance can use to contact or identify you. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Information about the type of work you do

Personal Data like the above examples is never collected automatically, and will be treated with the utmost privacy and security. 

Information that is automatically collected: 

Usage Data

As with any website, when you visit A Better Balance’s website, non-personally-identifiable Usage Data about your behavior and demographics is collected automatically. 

Usage Data may include information such as your device’s Internet Protocol (IP) address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those webpages, unique device identifiers, and other diagnostic data like gender, age range, and general geographic location. 

When you access our website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website or when you access the website by or through a mobile device.

Tracking Technologies

We use tracking technologies to track the activity on our website and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our services. 

How Your Information Is Used

A Better Balance may use Personal Data for the following purposes:

  • To provide and maintain our service, including to monitor the usage of our service.
  • To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, including about security updates, when necessary or reasonable for their implementation.
  • To provide you with news, resources, solicitations, and general information about other events which are similar to those that you have already enquired about unless you have opted not to receive such information.
  • To manage your requests: We will use the information you have provided us with to attend to and manage your requests to us.
  • For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our website, resources, services, marketing and your experience. We may share certain personal information with trusted, contracted service providers and third-party communications and fundraising platforms utilized by A Better Balance such as Google Analytics, Network for Good, and SoftEdge, to monitor and analyze the use of our service. We will never share your phone number or any information that is provided to us through our confidential legal helpline with a third party.
  • With your consent: We may disclose your personal information for any other purpose with your consent.

Retention of Your Personal Data

A Better Balance will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

A Better Balance will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer time periods.

How We Protect Your Information

Security of Your Personal Data

The security of Your Personal Data is important to us. A Better Balance will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

No method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Disclosure of Your Personal Data

Law enforcement

Under certain circumstances, A Better Balance may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

 A Better Balance may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of A Better Balance
  • Prevent or investigate possible wrongdoing in connection with the service
  • Protect the personal safety of users of the service or the public
  • Protect against legal liability

Opting Out 

Delete Your Personal Data

You have the right to delete or request that we assist in amending or deleting the Personal Data that we have collected about you. You may also contact us at [email protected] to request access to, correct, or delete any personal information that you have provided to us.

Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so. 

“Do Not Track” – DNT for short – is a setting that can be activated on certain browsers to block behavioral tracking from third party services like Google Adwords. California law requires us to acknowledge that we are currently unable to change our data collection practices based on these settings.  

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